Who is RARE

At RARE people we bring together know-how and expertise from partners, associated partners, strategic partners, and client partners, to form a powerful collective dedication to unlocking growth potential in the fashion and lifestyle industry.

RARE people was founded by Caroline Fiori and Michel Normann, who bring over 20 years of industry experience and a deep passion for helping organizations and individuals reach their full potential. Drawing on their extensive expertise, they have contributed to their success of numerous Scandinavian brands and organizations, earning RARE people a reputations as a trusted partner for fostering growth, building strong teams, and delivering meaningful results.