About RARE

Born from a shared vision among valued partners, RARE people address the demand for talent search, specialized advisory services and deep expertise in the international lifestyle and fashion industry. Our international network connects people across the world, bringing together leaders and top talent to drive sustained success for brands.

RARE people excel in building leading brands, finding people to cultivate high-performing organizations, and achieving significant business successes.

We are committed to fostering organisations that reflect the variety of backgrounds, experiences, cultures, and perspectives in the world. We believe that embracing differences strengthens our creativity, drives innovation, and enables us to better understand and serve our clients and candidates.

RARE solutions

We craft customized solutions to meet each company's unique needs, organization, and market conditions and believe in empowering companies to adapt to changing market dynamics and to thrive in them.

  • Executive Search and headhunting We find and attract top experienced talents from the fashion and lifestyle industry who align with your company’s vision and culture.

  • Executive Mentorship: We facilitate mentoring to new brands in their navigation and excel for success.

  • Organization development & culture: We assist organizations to enhance people and cultural performance and drive growth through strategic initiatives.

  • Board Advisory: We help companies fostering advisory boards that compel in their brand awareness for better results.

  • Candidates: Our database of top tier talents from the fashion and lifestyle industry is constantly moving and expanding.

RARE minds

We believe the rare and unique drive lasting value. Being "RARE" means recognizing the potential in every individual to create impact. “RARE” reflects our commitment to identifying and nurturing standout talent and leadership - people with the ability to reshape organizations and build a sustainable future in a fast-changing world of the lifestyle and fashion industry.

"RARE" is more than a name; it's our promise. We provide solutions, people processes, strategic advice, and leadership that unlock potential and value. Our experience and unparalleled network make us the trusted Partner for companies, brands and talents.

At RARE people, being rare means making a real difference — and that’s our mission.
— RARE people

Who is RARE

At RARE people we bring together know-how and expertise from partners, associated partners, strategic partners, and client partners, to form a powerful collective dedication to unlocking growth potential in the fashion and lifestyle industry.

RARE people was founded by Caroline Fiori and Michel Normann, who bring over 20 years of industry experience and a deep passion for helping organizations and individuals reach their full potential. Drawing on their extensive expertise, they have contributed to their success of numerous Scandinavian brands and organizations, earning RARE people a reputations as a trusted partner for fostering growth, building strong teams, and delivering meaningful results.